자유게시판
- Home
- 고객센터
- 공지사항
고객센터
Write Landing Page Copy That Feels Like a Natural Facebook Hook
페이지 정보
본문
When aligning your landing page with the tone of your Facebook ad
start with uncovering the psychological triggers behind high-performing Facebook hooks
Facebook’s top-performing ads work because they tap into a visceral problem, dream, or emotion using minimal, powerful language
Your page needs to continue the emotional thread the ad started
When your ad calls out "Exhausted even after a full night’s sleep?" your page can’t wait three paragraphs to respond—it must nod, say "me too," and show the way out
Don’t make visitors search for the connection
The headline on your landing page should echo the exact wording or sentiment from the ad
This creates continuity and reduces friction
People click because they feel seen
A sudden change in voice or direction makes visitors question the ad’s honesty
Keep sentences short and conversational
Facebook ads don’t sound like press releases
They sound like a friend talking
Write as if you’re answering a DM, not giving a keynote
Use "you’re," "can’t," "what if," and phrases that roll off the tongue
Instead of "Our product enhances sleep quality," say "Finally wake up feeling rested."
Focus on one clear benefit and build the whole page around it
Top-performing Facebook ads don’t overwhelm—they highlight one life-changing win
Your page must be laser-focused on one core win
Make the shift undeniable with vivid imagery
Let them see themselves on the other side of this change
Only list benefits if they’re short, sharp, and impossible to ignore
Avoid jargon
If it doesn’t move them closer to yes, delete it
Each sentence must whisper, "This is what you’ve been waiting for"
Include social proof that matches the ad’s audience
Don’t use generic reviews—use ones that scream "I’m just like you"
For solopreneurs, spotlight other solopreneurs
We believe what mirrors our own reality
Don’t sell—invite
If the ad asks "Wanna know the secret?" the button says "Tell me how"
Match the promise
Don’t say "buy instagram accounts Now" if your ad says "See how it works"
The best landing pages feel like a continuation of the conversation that started in the ad
They don’t try to sell harder
They remove doubt, not options
